Title: Social Media Strategist

Reports to: Chief Marketing Officer

Supervises: None

Status: Exempt

Objective
The Social Media Strategist is a creative, strategic, and results-oriented professional responsible for developing, executing, and optimizing KEMBA’s social media presence across platforms. This individual will manage daily content planning, publishing, and engagement; track performance and analytics; and collaborate with internal teams and external partners to ensure that KEMBA’s brand voice is consistent, relevant, and engaging. The Social Media Strategist plays a key role in elevating brand awareness, driving member engagement, supporting product campaigns, and enhancing KEMBA’s reputation in Central Ohio.

Duties and Responsibilities

• Develops and executes KEMBA’s social media strategy aligned with organizational goals and marketing campaigns
• Plans, creates, and publishes content across platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
• Maintains consistent brand voice, visual standards, and messaging across all channels.
• Produces engaging multimedia content (graphics, short videos, reels, stories, photography)
• Writes, edits, and proofreads captions, posts, and ads with strong attention to accuracy, clarity, and tone
• Monitors daily activity on social channels; responds promptly and professionally to member questions, comments, and messages
• Engages with community partners, influencers, and relevant organizations to build positive brand reputation
• Identifies and escalates reputational risks, member concerns, or compliance issues in a timely manner
• Strategizes, develops and launches campaigns that support deposit growth, lending, brand awareness, and member engagement
• Collaborates with internal departments (e.g. Sales, Lending, HR) to promote initiatives such as branch openings, financial education, recruitment, and community events
• Manages paid social campaigns, boosting, and audience targeting
• Tracks, analyzes, and reports on social media performance using platform analytics, internal data and third-party tools.
• Provides regular insights and recommendations for content optimization and audience growth
• Benchmarks against competitors and monitors industry trends to identify opportunities
• Ensures all content adheres to compliance and regulatory requirements
• Upholds KEMBA’s brand standards in all creative outputs
• Supports marketing compliance reviews related to social media advertising
• Supports broader marketing team initiatives, including events, sponsorships, and community partnerships, with live social media coverage
• Provides training or guidance to associates on personal/professional use of social media as needed
• Actively participates in marketing team meetings and cross-departmental collaborations.
• Performs all duties in a manner that is fully compliant with applicable industry regulations as well as KEMBA policy and procedures
• Develops an understanding of Credit Union history, philosophy, organization, policies, and operational procedures
• On a self-direct basis, continues to improve individual level of competency through training and certification on established educational programs
• Relates to others beyond giving and receiving instructions:
  • Communicates with coworkers or peers without exhibiting behavioral extremes
  • Performs work activities requiring negotiating, instructing, supervising, persuading, or speaking with others
  • Responds appropriately to feedback
• Executes other duties and participates in special projects as assigned

Required Qualifications

• Bachelor’s degree in marketing, communications, journalism, digital media, or related field, or equivalent combination of education and experience
• 3–5 years of professional experience in social media management, preferably in a regulated industry (financial services, healthcare, etc.)
• Strong understanding of major social media platforms and their best practices
• Experience with social media management tools (e.g., Sprout Social, Hootsuite, Buffer, or similar)
• Experience with paid social advertising and campaign management
• Proficiency in graphic design and video editing tools (Adobe Creative Suite, Canva, CapCut, or similar)
• Knowledge of Microsoft Office and content management systems
• Excellent writing, editing, and proofreading skills with strong attention to detail
• Analytical mindset with ability to translate data into actionable insights
• Strong organizational skills; able to manage multiple projects and priorities in a deadline-driven environment
• Team player who collaborates effectively while also thriving in an independent, self-directed role

Physical Demands

The physical demands listed below represent those necessary to perform the essential functions of this role. Reasonable accommodation may be provided to enable individuals with disabilities to perform these functions.

The employee is regularly required to sit, use their hands, reach with their arms, and communicate verbally and orally. Occasional standing, walking, and lifting of objects up to 25 pounds are required. Vision requirements include close, distance vision, and focus adjustment.

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